Blog Posts

Learn more about trending media monitoring and measurement industry topics and opinions from the expert Truescope team.

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May 1, 2026

Media Intelligence in 2026: The Five Pillars

Media intelligence has five connected pillars: monitoring, social listening, databases, distribution, and insights. Read on to see how we think the industry's next leap is predictive intelligence that tells you what coverage will look like before it happens.

John Croll

Featured

January 6, 2025

Best Social Media Monitoring Tools

Truescope

December 6, 2024

The Power of Press Release Monitoring in PR

Truescope

January 15, 2024

The Ultimate Guide to Social Media Listening with Truescope

Truescope

December 20, 2023

Demystifying Harmful Content on YouTube and TikTok

Truescope

December 15, 2022

Using social engagement for industry insight

Truescope

May 31, 2021

25 years of Accountability

Truescope

May 6, 2021

The big pitch: How tech and AI is the new PR principle

Truescope

December 20, 2023

The media monitoring glossary

Truescope

November 25, 2020

Is Measurement and Evaluation giving us boardroom satisfaction?

Truescope

October 8, 2020

How to get the most from Media Intelligence

Truescope

September 19, 2024

Truescope Talks: Jim Macnamara

Truescope

December 20, 2023

Immediate Media Analysis for Kiwi Organisations

Truescope

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