Sentiment Analysis Tools & Reporting

Sentiment analysis is a process that analyzes large amounts of text from customers, consumers, and the media to gauge the overall sentiment or tone of what they're saying. Sentiment analysis tools tell you if the content leans toward negative sentiment, positive sentiment, or neutral sentiment. These tools let you analyze data without manually reading it and having to decipher for yourself what the author's attitude is.

Sources of the data may include:

• Online customer reviews
• Social media posts
• Media coverage

Natural language processing and machine learning are two key technologies that go into sentiment analysis. With those technologies, software programs can analyze the text in a similar way to how a human would but on a much larger and faster scale. They look for keywords and assign sentiment scores, which put a numerical value to the emotional intent of the message.

Intelligent sentiment analysis in today's business landscape

Your customers form opinions on your brand based on their interactions, the quality of your products, how you present yourself to the public, and what influential entities such as the media and opinion leaders say about you. While some clients are vocal about their opinions and let you know directly, others aren't as easy to decipher. They might take to social media or post an online review about their experience.

Sentiment analysis gives you a better understanding of what the public thinks about your brand, products, and services by analyzing those public posts that you might not catch. That information helps you make data-driven decisions about your company and discover ways you can improve products and services based on customer issues or praise. Better products and higher-quality services keep your customers happy and help you attract more people to your brand.

Paying attention to the emotion behind customer feedback also helps you improve the customer experience. For example, you might discover your customers consistently receive poor service from your customer service team when they have complaints. That data helps you dig deeper to find the specific issues with the customer service process. Acknowledging the gap in service shows you care about your customers. From there, you can make changes to improve the customer experience.

Social media sentiment analysis also helps you gain insight into your competitors. Some products let you monitor the sentiment for your competitors. Other times, the tools you use might reveal posts that mention you along with another company. You might see how your target audience feels about your brand versus another company. This helps you adjust your strategy as needed to improve your positioning within the market.

Utilizing media monitoring solutions for sentiment analysis

Media monitoring tools and solutions help you gather a wide range of data from various sources. Social media is a common place where people voice their opinions about companies and products, so staying on top of social media platforms is essential for sentiment analysis. Benefits of using media monitoring tools include:

• Real-time data: Having access to real-time information about how customers feel supports fast, effective, informed decisions. Analyzing data manually or using slower methods to evaluate public sentiment makes the information outdated.
• Issue identification: It's not always easy to know what you're doing well and where you can improve. With real-time insights from various platforms, you can look for patterns of success and areas of need. This helps you focus your attention on improvements for the future.
• Early detection: Monitoring your digital channels alerts you early if there's a shift toward negative feedback. This lets you make a plan to respond to the situation, especially if you're seeing negative sentiment spikes.
• Saved time: Monitoring tools automatically gather and analyze information about how your customers feel and what types of customer issues hurt your brand. That saves you a significant amount of time over sifting through your online presence manually. It's an efficient option that frees you and your staff members to handle other tasks, such as controlling the narrative around your brand.
• Strategy adjustments: With ongoing, real-time monitoring, you see how your marketing strategy and campaigns resonate with your target audience. You can pivot your strategy with the actionable insights you get from these tools.
• Varied sources: Monitoring tools keep track of mentions of your brand on several platforms and present them to you in one spot. This helps you look at the full picture.
• Customization: Along with the ability to source data from different platforms, media monitoring tools often let you customize what you watch. This helps you target your sentiment analysis based on what's important to you, your brand and your industry.
• Data dashboards: Key features of media monitoring tools include a dashboard with a variety of data in one spot. It gives you deeper insights into what your customers think and makes it easier to manage a large amount of data. Receiving sentiment scores as part of the dashboard data helps you quantify the overall sentiment of your audience.

Try Truescope for sentiment analysis today

At Truescope, our communications experts lead the way in creating exceptional technology solutions to meet clients' needs. Our commitment to providing real-time information lets you take charge of your communications data and take action quickly. When you trust Truescope for sentiment analysis solutions, you can count on getting the highest quality products using the latest technology with frequent improvements to keep up with your changing needs. Contact us for a demo today.

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