Making you the most informed person in the room

Our media intelligence and media monitoring service is built specifically for the modern communications professional. We delivers real-time, highly relevant information to more than 600 clients.

Truescope is driven by communications experts and is continually releasing SaaS platform enhancements to address our clients' needs. It’s the exceptional people and exceptional technology that makes Truescope different.

John Croll Michael Bade Truescope Founders

The Truescope Story

Never ones to shy away from a challenge, in 2019 industry leaders, John Croll and Michael Bade realised the opportunity to create a media monitoring service that truly reflects today’s communications needs. 

Launched in 2020, Truescope aims to be the first smart media intelligence platform, with a commitment to real-time, real information. 

While new tech determines how we can deliver insights to our clients, it’s our people that are critical to developing our products and services.  Truescope is building a team of the best developers, product designers, data analysts, and media intelligence experts, to enhance our clients’ experience and deliver the next generation of media intelligence solutions.

Trusted by PR and communications teams at the world's leading organisations

Our Values

Each of our values reflect who we work with, how we treat each other, our customers, our communities, and what we do everyday.

Team

Our purpose is complex, so a team with differing skills, backgrounds and experience is needed to unlock the insights. We look for people who thrive in a team environment.

Push Boundaries

We don’t follow, we strive to discover new services, ideas and ways of doing things.

Give Back

We acknowledge it is important to give back. To our communities and our fellow employees.

Enjoy What We Do

Our work is challenging, interesting and rewarding. We enjoy what we do, working with our fellow team members and what we deliver for our clients.

Truescope Values

Latest Posts

The latest Truescope product and company news and posts

Jul 31, 2026

Cision vs. Truescope: Comparing two media intelligence platforms

Sarah Phillips
Jul 28, 2026

How to use AI for media monitoring in 2026: A practical guide for PR teams

Sarah Phillips
Jul 23, 2026

Sentiment analysis in PR: What it does well, and where it still oversells

Kelvin Koh

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