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Making you the most informed person in the room

Our media intelligence and media monitoring service is built specifically for the modern communications professional. Delivering real-time and highly relevant information to more than 600 clients worldwide.

700+

Clients monitored across the globe

2019

Founded by industry leaders

24/7

Real-time monitoring

John Croll Michael Bade Truescope Founders

The Truescope story

In 2019, never ones to shy away from a challengem industry leaders John Croll and Michael Bade saw the opportunity to build a media monitoring service that truly reflects today's communications needs. While new technology shapes how we deliver insights, it's our people who are critical to developing our products and services: a growing team of the best developers, product designers, data analysts and media intelligence experts.

Our journey

March 2019

Truescope was founded

John Croll and Michael Bade establish Truescope to offer clients a modern, data-driven approach to media intelligence and monitoring.

March 2021

Truescope chosen to be on the Singapore Government panel

The Ministry for Communications and Information for the Singapore Government announces Truescope Singapore as a panel member for providing media intelligence services to the Whole of Government.

Feb 2022

Seed funding from Investible and Jelix Ventures

Truescope acquires $6.2m seed funding from Investible and Jelix Ventures to launch and support Truescope’s North American market entry.

Jan 2023

Acquisition of Universal Information Services

Truescope strengthens its position with the acquisition of Universal Information Services to expand its footprint in North America

March 2024

Acquisition of Fuseworks Media

Following years of collaboration, Truescope completes the acqusition of Fuseworks Media, integrating features and personnel to strengthen the Truescope business in NZ.

October 2026

Australian market launch

After growth and success in APAC, New Zealand, and North America, Truescope returns home and launches in Australia.

Trusted by PR and communications teams at the world's leading organisations

Where media intelligence is heading

We're building Truescope for what comes next: a future where monitoring means understanding, not just collecting clippings. Where every communications team has trustworthy analysis the moment a story breaks, and where making sense of the media landscape takes minutes, not days.

Analysis, not just alerts

The future of monitoring isn't more clippings. We're building AI that reads and understands the coverage, surfaces the narrative and tells you what it means for your organisation.

Truescope Analysis, not just alerts

Insight everyone can trust

As AI takes on more of the analysis, verifiable intelligence becomes essential. Every Truescope output traces back to its source, so it's a foundation teams can confidently act on.

Truescope insight everyone can trust

Real-time by default

Stories move faster than ever. We're closing the gap between what's happening across the media and what your team knows — so you can respond while it still matters.

Truescope real-time by default

Company news

Truescope appoints John Bissinella as Sales Director
September 29, 2026

Truescope appoints John Bissinella as Sales Director

AI founder calls Australia’s expensive copyright regime ‘well structured’ for creators
September 8, 2026

AI founder calls Australia’s expensive copyright regime ‘well structured’ for creators

Interview: Truescope Launches In Australia, Names New ANZ MD
September 8, 2026

Interview: Truescope Launches In Australia, Names New ANZ MD

See how you can get more signals and insights from your media intelligence platform

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