About

Truescope's media monitoring service is built specifically for the modern communications professional. Truescope delivers real-time, highly relevant information to more than 600 clients.

Truescope is driven by communications experts and is continually releasing SaaS platform enhancements to address our clients' needs. It’s exceptional people - smart, experienced and customer-focussed - and exceptional technology - reliable, intuitive and truly innovative - that makes Truescope different.

Truescope has offices in Australia, New Zealand, Singapore and the USA and is on a mission to better inform communications.

The Truescope Story

Never ones to shy away from a challenge, in 2019 industry leaders, John Croll and Michael Bade realised the opportunity to create a media monitoring service that truly reflects today’s communications needs. 
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Launched in 2020, Truescope aims to be the first smart media intelligence platform, with a commitment to real-time, real information. 
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While new tech determines how we can deliver insights to our clients, it’s our people that are critical to developing our products and services.  Truescope is building a team of the best developers, product designers, data analysts, and media intelligence experts, to enhance our clients’ experience and deliver the next generation of media intelligence solutions.

Leading Partners

We align with strategic partners worldwide, so that we can better inform communications.

Latest Posts

The latest Truescope product and company news and posts

POST

PRSA ICON 2024: Four Key Themes Shaping the Future of Public Relations

As public relations professionals, staying attuned to the latest industry trends has become increasingly vital. PRSA ICON 2024 presents a remarkable opportunity to explore and engage with the most urgent issues and innovations currently transforming public relations. Whether your goal is to refine your skills, expand your network, or embrace future technological advancements, this year's event is thoughtfully designed to ensure your success.

POST

Why Q4 is the Best Time for PR Pros to Evaluate Media Monitoring Providers

Feeling overwhelmed when managing multiple media monitoring tools while struggling to demonstrate ROI to leadership? You're not alone. Many PR and communications professionals face limited visibility into media performance, hindering their ability to dominate the news cycle or secure crucial budget approvals.

POST

Truescope's Guide for Navigating a PR Crisis

As you tackle a crisis, preparation and timely action are your best allies. By following this six-step guide and utilizing the full capabilities of the Truescope platform, you’ll be well-equipped to manage the situation and mitigate its impact. Stay focused, stay informed, and you’ll navigate through the issue successfully.

BLOG

PRSA ICON 2024: Four Key Themes Shaping the Future of Public Relations

As public relations professionals, staying attuned to the latest industry trends has become increasingly vital. PRSA ICON 2024 presents a remarkable opportunity to explore and engage with the most urgent issues and innovations currently transforming public relations. Whether your goal is to refine your skills, expand your network, or embrace future technological advancements, this year's event is thoughtfully designed to ensure your success.

BLOG

Why Q4 is the Best Time for PR Pros to Evaluate Media Monitoring Providers

Feeling overwhelmed when managing multiple media monitoring tools while struggling to demonstrate ROI to leadership? You're not alone. Many PR and communications professionals face limited visibility into media performance, hindering their ability to dominate the news cycle or secure crucial budget approvals.

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