Consumer Sentiment Trends: How Media Monitoring Can Help Brands Stay Relevant in 2025

Consumer trends and fads shift rapidly, and retail brands must stay connected to evolving public sentiment to remain competitive. Whether facing a PR crisis, changing shopping behaviors, or increased competition, companies that fail to track real-time media trends risk losing relevance and revenue.

Truescope’s AI-powered media intelligence platform allows retail brands to monitor brand mentions, track competitor performance, and analyze emerging consumer trends. With real-time alerts, marketing teams can adjust campaigns, shift messaging, and mitigate potential PR disasters before they escalate.

A key challenge for retailers is understanding how public sentiment influences brand loyalty. Truescope’s advanced sentiment analysis provides insights into what consumers are saying, how they feel, and where the conversations are happening—whether it’s on social media, review sites, or news outlets.

"Retail brands can’t afford to wait until a trend is obvious; they need insights the moment consumer sentiment shifts," says Todd Murphy, President of Truescope. "Truescope delivers real-time intelligence so brands can make informed, proactive marketing decisions. Our media analysis team can even discover deeper insights when needed."

Another crucial feature for retail companies is competitor benchmarking. By analyzing how rival brands are being discussed in the media, businesses can identify opportunities to differentiate their marketing strategies. Truescope’s platform helps track industry-wide consumer sentiment, allowing brands to anticipate trends rather than react to them.

As consumer behaviors continue to evolve, brands must adopt real-time PR intelligence solutions to stay ahead. Retailers that leverage AI-driven media monitoring will be in a stronger position to adapt, engage, and thrive in 2025 and beyond.

To speak with our SVP of Media Intelligence about specific solutions for your media monitoring needs, click here.