Take the hassle out of the hustle
Truescope collects, collates, and analyzes data from millions of media sources so that you can see your world more clearly than ever. With customisable filters, separate industry feeds, quick search tools, and cutting edge analytics, you can make smart and informed decisions to boost your brand and focus on what you do best.
What is media monitoring?
Media monitoring refers to tracking specific topics or brand mentions across all types of media outlets, including social media, podcasts, print media, online news sources, and more. It looks at formal coverage, such as news stories, and informal press like social media posts. Using keywords to identify relevant content, media monitoring helps you analyze what's happening in your industry and with consumers. You can also use it to gain competitor insights to determine what your competition is doing.
For example, your monitoring activities might reveal positive coverage of your brand in news stories related to the industry. It could also uncover negative customer feedback shared on social networks that could negatively impact your business. Whatever information you find, you can use it to inform your social media strategy and business goals. Instead of following your gut, you can use data to make calculated decisions for your company.
For example, your monitoring activities might reveal positive coverage of your brand in news stories related to the industry. It could also uncover negative customer feedback shared on social networks that could negatively impact your business. Whatever information you find, you can use it to inform your social media strategy and business goals. Instead of following your gut, you can use data to make calculated decisions for your company.
Media monitoring in today's business landscape
In today's world of social media platforms and seemingly endless online news sources, word spreads quickly, and trends come and go. By staying on top of your brand and industry from media sources, you can make informed decisions about how to respond.
Media monitoring supports your brand management efforts by alerting you in real time about relevant coverage of your brand. With real-time monitoring, you're among the first to know if a customer says something good or bad about your business. Riding the popularity of positive news stories helps you expand your reach, and responding appropriately to negative publicity helps minimize the damage and avoid a full-blown PR crisis.
Monitoring industry topics in the media informs your business strategy by keeping you updated on trends and changes. You can use the data to make sure your products meet customers' needs. It also aids in risk management by helping you decide if there's a market for a new product you're considering.
You also need insights from media sources to shape your marketing and social media strategy. Jumping on trends and knowing what works well online allows you to improve your social media presence and engagement. It's a way to make your platforms noticeable in a noisy social media landscape.
Media monitoring supports your brand management efforts by alerting you in real time about relevant coverage of your brand. With real-time monitoring, you're among the first to know if a customer says something good or bad about your business. Riding the popularity of positive news stories helps you expand your reach, and responding appropriately to negative publicity helps minimize the damage and avoid a full-blown PR crisis.
Monitoring industry topics in the media informs your business strategy by keeping you updated on trends and changes. You can use the data to make sure your products meet customers' needs. It also aids in risk management by helping you decide if there's a market for a new product you're considering.
You also need insights from media sources to shape your marketing and social media strategy. Jumping on trends and knowing what works well online allows you to improve your social media presence and engagement. It's a way to make your platforms noticeable in a noisy social media landscape.
