Public Relations (PR) Tools & Media Monitoring
Whoever coined the phrase ‘all publicity is good publicity’ clearly didn’t work in the age of social media!
Public opinion can change instantly in today’s media landscape, and you need constant access to the conversations around your clients and competitors across traditional, online and social media.
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Stay two steps ahead of the competition
When it comes to the competition they say if you can’t beat them, join them. We say, you can beat them by learning from them. With live reporting and competitor analysis, you can use your rivals’ mistakes and successes to boost and refine your own campaigns and stay at the front of the pack.
Protect and Impress your clients
Armed with real-time information, you can make sure your clients know that you always have their backs. And, with sleek, tailored, and beautifully branded reports available with just a few clicks, you can keep them fully informed and dazzle them with the details of your campaign’s success.
What is public relations monitoring?
Public relations monitoring refers to searching and analyzing coverage across different media, such as social media mentions, public communications, print, broadcast, and podcasts. The purpose of this process is to gain insight into public sentiment and perception, identify industry trends, and assess the effectiveness of PR strategies.
PR monitoring tools are software solutions and platforms designed to help organizations and PR professionals track, measure, and analyze public perception of their image and their campaigns. These tools help organizations stay informed and proactive in their strategies. They may include:
- General media monitoring
- Social media monitoring
- Sentiment analysis
- Influence and trend tracking
- Press release distribution tools
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Comprehensive Data
Truescope’s comprehensive highly accurate data gives you the confidence that everything is being monitored across mainstream and social media sources, so you get the full picture. And we’re continually adding new sources
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Alerts and Reports
With customized alerts, you’re the first to know of media issues with the potential to impact your reputation.
The Truescope media monitoring reporting module has all the tools you need to create, distribute and automate beautiful, branded reports to keep your clients and stakeholders informed.
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See how you can get more signals and insights from your media intelligence platform
