Skyrocket your socials
Find out where you are having the most interactions, understand what content resonates with your audience, and leverage your competitors’ performance - and mistakes - to boost your own campaigns.
What is social media listening?
Social media listening is a method of analyzing what's being said on social media platforms about your brand, your competitors, and your industry in general. You're looking for specific mentions or keywords that relate to your business to learn more about what's happening online.
This data helps you learn more about your target audience and the industry to understand what works well. It can also help you improve your business strategy, plan social media content, manage your brand's image, and improve your products and services.
This data helps you learn more about your target audience and the industry to understand what works well. It can also help you improve your business strategy, plan social media content, manage your brand's image, and improve your products and services.
Social media listening in an evolving landscape
Social media platforms boast billions of users — that means lots of potential for customer engagement and brand awareness, but it also makes monitoring social media challenging. Social media is also a powerful tool. It allows brands to go viral, but it can just as quickly destroy your reputation if negative sentiments about your business spread.
With social monitoring and listening, you stay on top of negative and positive mentions of your business, making it an essential part of your brand management. That helps you gauge how your customers feel about your brand and what types of content work well for your target market. If things go awry online, social listening can guide your crisis management efforts by identifying the negative sentiments about your brand and addressing them appropriately.
Social listening expands beyond your brand to tell you what's happening with your competitors. By doing a competitor analysis, you learn what's working well for them. It's also your chance to find out where they're coming up short so you can fill the gap and potentially gain new followers.
When it comes to the industry as a whole, social listening reports identify relevant conversations and industry trends to help you stay current. That information helps you generate content ideas for your social strategy. You can also use that information to shape your business strategy as a whole.
Social media listening is often one part of your overall market research strategy. Combining it with real-time media monitoring and reputation analysis tools provides a multifaceted look at what works well for your target audience.
With social monitoring and listening, you stay on top of negative and positive mentions of your business, making it an essential part of your brand management. That helps you gauge how your customers feel about your brand and what types of content work well for your target market. If things go awry online, social listening can guide your crisis management efforts by identifying the negative sentiments about your brand and addressing them appropriately.
Social listening expands beyond your brand to tell you what's happening with your competitors. By doing a competitor analysis, you learn what's working well for them. It's also your chance to find out where they're coming up short so you can fill the gap and potentially gain new followers.
When it comes to the industry as a whole, social listening reports identify relevant conversations and industry trends to help you stay current. That information helps you generate content ideas for your social strategy. You can also use that information to shape your business strategy as a whole.
Social media listening is often one part of your overall market research strategy. Combining it with real-time media monitoring and reputation analysis tools provides a multifaceted look at what works well for your target audience.
