Media Monitoring for Marketing & Brands
Brand awareness, customer perception, and market trends are just a few of the things you need to keep in motion simultaneously when managing a marketing portfolio.
And with several clients on the books, you certainly don’t have the time to manually source data to inform your campaigns. Automating this process is not only possible with Truescope, it’s your most powerful advantage when it comes to focusing on doing what you do best.
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Track key trends
Trend tracking helps you to see your world more clearly than ever. Be the first to know how customers are reacting to news, brands and products in your industry and area. Stay ahead of crises, capitalize on your competitors’ mistakes, and keep up with all relevant influencers and trend-setters. With filtered data delivered straight to your dashboard, you’ll never miss an opportunity to shine.
Outshine the competition
Whatever the industry, it’s not enough to just know what you’re doing and saying. To grow your market share, you need to thoroughly understand your position within that market. Identify your competitors, what they’re saying, how they’re saying it, how they are perceived by consumers, and how you appear in comparison with constant, filtered and actionable insight.
The key solutions and features to make your world clearer
Relevance
To do your job effectively, you need to know that you are seeing all the relevant information and not missing a thing.
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Alerts and Reports
With customized alerts, you’re the first to know of media issues with the potential to impact your reputation.
The Truescope media monitoring reporting module has all the tools you need to create, distribute and automate beautiful, branded reports to keep your clients and stakeholders informed.
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Sentiment Analysis
When protecting your organization’s reputation or managing an issue, you need to understand media sentiment quickly and accurately. Truescope provides story and entity sentiment scores that assess positive, negative, and mixed elements to help you interpret tone correctly and see your world more clearly.
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See how you can get more signals and insights from your media intelligence platform
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