Stay active, stay healthy
Waiting until a crisis is right on top of you before taking action is no longer an option. With Truescope, you can keep track of brand health constantly. Instant access to millions of sources and opinions means you're the first to know if you or your clients are mentioned negatively. And you can ensure your market messaging always aligns with current consumer opinions.
Create new opportunities
Brand management isn't just about protecting your reputation— it's also about finding ways to boost it. Truescope scours the web and analyzes data from social media platforms, news media, podcasts, and more so that you can identify exciting opportunities and increase your market share. Benchmark your brand amongst competitors and optimize your content strategy to capitalize on current trends. Protect your brand and, more importantly, propel it forward, all with intelligently simple Truescope solutions. With all this in your hands, you're not just keeping pace with the market - you're outmaneuvering it.
What is brand management?
Your brand reputation refers to how consumers or the public in general perceive your business. In other words, it's the overall sentiment or feeling toward your organization. Brand management involves your strategic actions to maintain a positive perception of your company, which includes capitalizing on positive press and controlling negative chatter. It also incorporates expanding your brand awareness by reaching new consumers.
What is reputation analysis?
Reputation analysis relates to brand management. It's the process of monitoring and analyzing data regarding the perception, sentiment, and reputation of your brand. This information comes from a range of sources, including social media platforms, online reviews, and online media coverage. Incorporating a variety of tools, including social listening tools and sentiment analysis, captures a broad range of data to give you the full picture of how consumers perceive your brand.
Brand management and reputation analysis: how your organization is perceived
Your brand earns a reputation, whether or not you take an active part in managing it. Controlling the narrative around your organization empowers you to gain a positive reputation within the community or industry, but it's not always easy to control what people say or do.
Anyone can post on one of the many social media outlets and other online platforms, and it doesn't take long for word to spread when someone starts talking about your brand. Whether the conversation is positive or negative, you must be aware of what people are saying so you can respond appropriately.
When social media mentions are positive, you can use them in your marketing strategy. Sharing or highlighting the praises for your brand serves as social proof that your company is worth a try. It can help you gain attention from prospective customers or convince those new to your brand to make a purchase.
It's also crucial to stay on top of customer concerns and negative customer experiences. If you spend time on social media, you've likely watched viral videos of consumers retelling their horror stories with different companies. When that happens, everyone watches to see how the brand responds. Reputation analysis lets you know when you need to implement brand management strategies for damage control.
Anyone can post on one of the many social media outlets and other online platforms, and it doesn't take long for word to spread when someone starts talking about your brand. Whether the conversation is positive or negative, you must be aware of what people are saying so you can respond appropriately.
When social media mentions are positive, you can use them in your marketing strategy. Sharing or highlighting the praises for your brand serves as social proof that your company is worth a try. It can help you gain attention from prospective customers or convince those new to your brand to make a purchase.
It's also crucial to stay on top of customer concerns and negative customer experiences. If you spend time on social media, you've likely watched viral videos of consumers retelling their horror stories with different companies. When that happens, everyone watches to see how the brand responds. Reputation analysis lets you know when you need to implement brand management strategies for damage control.
