Making you the most informed person in the room

Truescope's media monitoring service is built specifically for the modern communications professional. We delivers real-time, highly relevant information to more than 600 clients.

Truescope is driven by communications experts and is continually releasing SaaS platform enhancements to address our clients' needs. It’s the exceptional people and exceptional technology that makes Truescope different.

John Croll Michael Bade Truescope Founders

The Truescope Story

Never ones to shy away from a challenge, in 2019 industry leaders, John Croll and Michael Bade realised the opportunity to create a media monitoring service that truly reflects today’s communications needs. 

Launched in 2020, Truescope aims to be the first smart media intelligence platform, with a commitment to real-time, real information. 

While new tech determines how we can deliver insights to our clients, it’s our people that are critical to developing our products and services.  Truescope is building a team of the best developers, product designers, data analysts, and media intelligence experts, to enhance our clients’ experience and deliver the next generation of media intelligence solutions.

Trusted by PR and communications teams at the world's leading organisations

Our Values

Each of our values reflect who we work with, how we treat each other, our customers, our communities, and what we do everyday.

Team

Our purpose is complex, so a team with differing skills, backgrounds and experience is needed to unlock the insights. We look for people who thrive in a team environment.

Push Boundaries

We don’t follow, we strive to discover new services, ideas and ways of doing things.

Give Back

We acknowledge it is important to give back. To our communities and our fellow employees.

Enjoy What We Do

Our work is challenging, interesting and rewarding. We enjoy what we do, working with our fellow team members and what we deliver for our clients.

Truescope Values

Latest Posts

The latest Truescope product and company news and posts

Jul 2, 2026

Social Media Listening: The complete guide for communications teams

Axel Sukianto
Jun 29, 2026

What Is Earned Media? Definition, Examples, Strategy

Axel Sukianto
Jun 25, 2026

Crisis Comms Readiness: Built in peacetime, not during a crisis

Kelvin Koh

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