Truescope has been named a finalist on the AFR BOSS 2026 Most Innovative Companies list for Truescope AI: two AI teammates built into its media intelligence service that answer what happened in an organisation's coverage and explain what it means, so comms and PR teams are the most informed in the room.
When a board asks why sentiment dropped or what a campaign was worth, the answer has typically meant days of manual analysis, or a monthly report that arrives after the moment has passed. Truescope AI is built to answer that question directly.
Truescope Assistant answers questions about what happened in the coverage. Truescope Analyst explains what it means for the organisation. Both run inside the platform, on data Truescope has spent years structuring and enriching for media intelligence.
Since launching in June 2026, Truescope AI has been used by clients, cutting the time spent on coverage analysis and reporting from hours to minutes.
John Croll, CEO and co-founder of Truescope, said the nomination recognised a problem comms teams had lived with for decades.
"We built Truescope AI so a comms director can ask why coverage moved and get an answer they can defend in front of a board, with the source behind every line. That is what our clients asked for. This recognition belongs to the team who spent years getting the data underneath it right," Croll said.
Truescope monitors broadcast, print, digital and social media for more than 600 government, corporate and agency clients across Australia, New Zealand, North America, and Singapore. It was founded in Sydney in 2019 by John Croll and Michael Bade, who previously built Media Monitors into Isentia, and entered the Australian market on 1 October 2026.
Key points
- Truescope has been named on the AFR BOSS 2026 Most Innovative Companies list.
- The recognition is for Truescope AI: Assistant and Analyst, AI teammates that answer and explain media coverage with citations on every output.
- Truescope serves 600+ clients across Australia, New Zealand, North America, and Singapore.
About Truescope
Truescope is an Australian-owned media intelligence service, built by PR and comms professionals, that makes comms and PR teams the most informed in the room. Founded in Australia in 2019, Truescope monitors broadcast, print, digital and social media for government, corporate and agency clients across Australia, North America, Singapore and New Zealand, and turns that coverage into analysis teams can take to their boards.
Media contact
Axel Sukianto, VP Marketing, Truescope, press@truescope.com
Phone: +61 424 828 115
See how you can get more signals and insights from your media intelligence platform
See how you can get more signals and insights from your media intelligence platform
