SINGAPORE / SYDNEY: Telum Media and Truescope have entered a strategic partnership that brings together Telum Media’s curated journalist and media relations platform with Truescope’s fully integrated AI media intelligence service.
The partnership will surface Truescope media intelligence inside the Telum Media platform, so communications teams can see which journalists are covering their issues and pitch them without leaving the workflow. It will be available from November 4, 2026.
Between them, the two companies now cover the five parts of media intelligence. Truescope brings media monitoring, social listening and media analysis. Telum Media brings the media database and distribution. For communications teams, that means one connected workflow, from finding the right journalist to measuring what the coverage achieved.
The partnership will initially focus on Australia, New Zealand, and Singapore, with additional markets to follow.
See the full extent of the partnership on our Truescope and Telum partnership page.
For Telum Media, the partnership reflects a sharp surge in journalists demanding greater relevance in the outreach they receive from PRs, and follows its recent launch of Distribution tools within the platform.
"The ‘spray and pray’ approach to sending media releases should be consigned to the past – that’s what thousands of journalists have been telling us through our Journalist Interest Surveys,” said Telum Media Executive Chairman, Michael Webster. “The focus is on precision-led targeting and more relevant outreach, and this partnership with Truescope will help communications teams identify and select relevant media based on demonstrated coverage and current editorial interests.
“Having this integrated into the Telum Media platform means teams can research, plan, personalise and pitch without switching between disconnected systems.”
For Truescope, the partnership follows its entry into the Australian market on 1 October 2026, and conversations with more than 30 communications, PR and public affairs leaders across Australian government, corporate and agency teams about what they need from a media intelligence service. Truescope monitors broadcast, print, digital and social media, and runs Truescope AI as part of the service: Truescope Assistant, which answers questions about what happened in the coverage, and Truescope Analyst, which explains what it means, with citations on every output.
Truescope CEO, John Croll, said the integration puts coverage data and journalist data in the same place. Truescope and Telum Media solve complementary parts of the PR workflow, and clients increasingly want monitoring and journalist intelligence to work together without compromising quality.
"PR and Comms teams want the best monitoring and the best journalist data. Until now that has meant two systems and a lot of copying between them.”
“With this partnership, a comms manager can access specialist capabilities, data quality, and innovation of both Truescope and Telum Media. They can see who is covering their issue, understand how that coverage is moving, and pitch the right journalist without leaving the workflow. That is time back, and a better hit rate”, Croll said.
For further information:
Telum Media: Reuben Aitchison – raitchison@telummedia.com - +61 424 941 358
Truescope: Axel Sukianto – axel@truescope.com - +61 424 828 115
About Telum Media
Telum Media is a media intelligence platform designed to create connections between public relations professionals and the media across APAC and the Middle East. Established in Singapore in 2013, Telum Media helps communications teams connect with the right journalists and media outlets through locally curated media profiles, media requests, industry news, email alerts, events and distribution tools.
About Truescope
Truescope is the next-generation media intelligence platform built by communications professionals, for communications professionals. Trusted by government, corporate, and agency clients across Australia, New Zealand, Singapore, and the United States, Truescope delivers real-time insights powered by AI and designed for clarity and speed.
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