Truescope has appointed Brendan McGreevy as Managing Director, Australia and New Zealand, ahead of the company’s Australian launch on 1 October 2026.
McGreevy returns to media intelligence after seven years helping build Australian AI tech company Affinda and its Draftable business into a global success, following more than 16 years with Media Monitors, Slice Media and Isentia.
Truescope announced that it will enter the Australian market on 1 October 2026, seven years after being founded in Sydney by John Croll and Michael Bade. That decision followed conversations with more than 30 communications, PR and public affairs leaders across Australian government, corporate and agency teams. Two themes came back consistently: frustration with multi-year contract lock-ins, and with platforms customers felt had stopped innovating.
John Croll, CEO and co-founder of Truescope, said the appointment reflects what Australian clients told Truescope they want.
“We are excited to launch in Australia. This has been confirmed after speaking with more than 30 comms leaders that there is a need for a new player, one with the best technology, comprehensive coverage of the media that matters to them, and the best people in the industry behind it. That is why we are super happy that Brendan has agreed to lead our ANZ business,” Croll said.
"There are not many people who have built a media intelligence business in this market and then gone and built a global go-to-market engine for an Australian AI company. Brendan has done both."
McGreevy will lead Truescope's Australian and New Zealand business, including the local team of analysts and client success staff supporting customers through the October launch.
Brendan McGreevy, Managing Director, ANZ said conversations with clients were what brought him back to the industry.
"I have spent most of my career in media intelligence and the last seven years in AI, and I'm now watching those two worlds genuinely converge. Talking to comms and PR teams across Australia over the past few months, the appetite for something better is real, and that is what brought me back," McGreevy said.
"What John, Michael and the team have built is comprehensive media intelligence with AI that is genuinely useful, run by people who know this work. That is a rare combination, and the best of it is still ahead. I’m incredibly excited to be back in the industry and leading the next stage of Truescope’s growth across Australia and New Zealand."
Truescope is a media intelligence service that monitors broadcast, print, digital and social media, and turns that coverage into insights communications, PR and public affairs teams can use to make informed decisions. In June 2026 the company launched Truescope AI, which runs two agents inside the platform rather than alongside it. Truescope Assistant answers questions about what happened in the coverage. Truescope Analyst explains what it means, with citations on every output.
Key points
- Brendan McGreevy joins Truescope as Managing Director, Australia and New Zealand.
- He has more than 16 years in media intelligence, at Media Monitors, Slice Media and Isentia, followed by seven years building the global go-to-market engine at Australian AI tech company Affinda and its Draftable business.
- Truescope enters the Australian market on 1 October 2026 with a fully integrated AI media intelligence service.
About Truescope
Truescope is an Australian-owned media intelligence service built by PR & comms professionals. Founded in Australia in 2019, Truescope monitors broadcast, print, digital and social media for government, corporate and agency clients across Australia, North America, Singapore, and New Zealand, and turns that coverage into analysis teams can take to their boards.
Media contact
Axel Sukianto, VP Marketing, Truescope press@truescope.com
Phone: +61 424 828 115
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