Blog Posts

Research, analysis, and articles on media monitoring, social listening,
and AI in PR and comms, from the Truescope team.

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June 17, 2026

Introducing Truescope AI: Two teammates for your media intelligence

Truescope AI is here: Assistant and Analyst, two AI teammates that turn your media coverage into insights in minutes. CTO Michael Bade explains.

Michael Bade
Featured
June 29, 2026

What Is Earned Media? Definition, Examples, Strategy

Axel Sukianto
June 25, 2026

Crisis Comms Readiness: Built in peacetime, not during a crisis

Kelvin Koh
June 24, 2026

Media monitoring: How to choose the right tool for you in 2026

Sarah Phillips
June 23, 2026

Meltwater vs Truescope: An honest comparison of two media monitoring platforms

Sarah Phillips
June 22, 2026

Earned Media Monitoring: A practical guide for comms teams

Axel Sukianto
June 19, 2026

Why Your PR Metrics Are Failing the Boardroom

Kelvin Koh
June 17, 2026

Why we built Truescope AI: How AI changes for comms leaders, and what it never will

John Croll
June 16, 2026

The Question Hasn't Changed. Everything Else Has.

Michael Bade
June 11, 2026

The Power of Press Release Monitoring in PR

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Truescope
June 9, 2026

How Social-First Campaigns Can Outperform Mainstream Media

John Croll
June 1, 2026

AI in PR and comms: What I'm hearing from comms leaders about AI

John Croll
May 26, 2026

AI Visibility: How brands show up inside AI answers, and why comms should own GEO

John Croll

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