John Croll

Co-founder & Chief Executive Officer

John Croll AM is Co-Founder and CEO of Truescope, a global media intelligence company. He previously built Media Monitors/Isentia into Asia Pacific’s leading media intelligence company, taking it through private equity and an ASX listing. A long-time advocate for disability sport, he was made a Member of the Order of Australia (AM) in 2019.

Posts by
John Croll

Jun 16, 2026

Why we built Truescope AI: How AI changes for comms leaders, and what it never will

John Croll
Jun 9, 2026

How Social-First Campaigns Can Outperform Mainstream Media

John Croll
Jun 23, 2026

AI in PR and comms: What I'm hearing from comms leaders about AI

John Croll
Jun 16, 2026

AI Visibility: How brands show up inside AI answers, and why comms should own GEO

John Croll
Jun 16, 2026

The Power of PR Analytics

John Croll
Jun 16, 2026

Media Monitoring in 2026

John Croll
Jun 2, 2026

Media Intelligence in 2026: The Five Pillars

John Croll
Jun 2, 2026

AMEC AI Day 2026: Five Things I Learned

John Croll
May 4, 2026

In the wake of digitisation, trust will prevail

John Croll

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