See exactly how your named executives and spokespeople are performing in the media, side by side, with every claim traceable back to the coverage that backs it.
What it does
This template puts your spokespeople under the same lens at the same time. You name the people you want to track, from one up to six, and Truescope Analyst scores each of them against your brand's coverage: how much they are being heard, whether that is rising or falling, how positive the coverage is, where it is landing, what they are becoming known for, and which journalists are writing about them. The result is a cohort view that lets you compare a CEO, a chair and a divisional lead on the same page, rather than running three separate searches and stitching them together by hand.
The questions it answers
- Which of our spokespeople is gaining or losing media presence, and against the previous period?
- Is each person's coverage positive, negative or mixed, and is anyone trending the wrong way?
- Which executive is being covered by the most authoritative outlets, and who is stuck in low-authority sources?
- What topics is each spokesperson being associated with, and is any of it off-message for their remit?
- Which journalists are driving each person's coverage, and what stories caused their biggest spikes?
What's in the report
The report opens with a cohort snapshot: a side-by-side comparison of every named spokesperson showing volume, audience reach, net sentiment and each person's share of total brand coverage, with movement against the comparison period.
From there it builds out:
- A coverage trend chart tracking each spokesperson's volume over time, with a short read on who is climbing, who is fading and where two people peaked together.
- A sentiment view across the whole roster, flagging anyone whose negative coverage is running high or whose net sentiment has slipped below neutral.
- A source quality breakdown showing whose coverage sits in the most authoritative outlets and whose is concentrated in regional, trade or low-authority sources.
- A topic footprint for each person, surfacing anything unexpected for an executive's remit.
- A journalist network for each spokesperson, cleaned of wire bylines and newsdesk credits so you see the real names writing about them.
- A full profile per spokesperson: an editor's note summarising their period, a sentiment summary table, their top sources, a narrative explaining what drove their biggest spikes, and their signature stories by reach.
Movement is benchmarked against the immediately preceding period of the same length, so every figure carries context rather than sitting alone. Every spike narrative and signature story is cited back to the source coverage it came from.
Who it's for
This is built for communications directors and PR teams managing a leadership bench, for chiefs of staff briefing a CEO ahead of board updates, and for agencies reporting on multiple client principals. It suits any moment when you need to know how your people, not just your brand, are landing in the press.
Why Truescope Analyst
Pulling a fair comparison of several executives the manual way means running a separate trawl for each name, reading hundreds of articles, tallying sentiment by gut feel, and accepting that by the time the deck is built the picture has moved. Agencies can do it, but you wait days and pay for the hours. General AI tools cannot do it at all in any reliable way: paste in a handful of articles and they will summarise those articles, but they have no view of your full coverage, no consistent sentiment model, and no way to cite what they are claiming. Truescope Analyst reasons across your entire media dataset, scores all six people on the same basis, cites every spike and headline back to source, and produces the comparison in minutes. It is part of your subscription and open to anyone on the team, so the analysis is repeatable whenever a spokesperson's profile shifts.
Frequently asked questions
How many spokespeople can I compare at once?
Between one and six. We cap it at six because the side-by-side comparison views become hard to read past that point. If you are not sure who to include, the template can first scan the most-mentioned people in your coverage and let you choose from that list.
How far back can the analysis look?
Up to the last 13 months for coverage already in your Truescope inbox, or the last 90 days for global data not yet matched to your workspace. The reporting interval adjusts to the window you choose, so a short period is read day by day while a longer one is read week by week or month by month, and each period is benchmarked against the one immediately before it.
Will the journalist lists include wire services and generic bylines?
No. The journalist network for each spokesperson is filtered to remove URLs, email addresses, newsdesk and staff-reporter credits, wire-service feeds and publication names, so you see the real people covering each executive.
