Brand Health Dashboard
A single, plain-English read on how your brand is doing in the media right now, with the answer at the top in five seconds and the detail underneath when you want it.
What it does
The Brand Health Dashboard gives a communications leader the whole picture in one place. It opens with a single brand health score and rating, so you know straight away whether things are healthy, stable, at risk or critical, and how that has moved since the last period. Then it layers in what changed, what is driving the conversation, how you compare to competitors, where coverage is landing, and anything that might escalate. You scope it to your brand, choose a time window, optionally name up to five competitors, and optionally fold in your own social accounts.
The questions it answers
- In one number, how healthy is our media presence and is it improving or slipping?
- What actually changed this period, and what drove it?
- How does our share of voice compare to named competitors?
- Which themes are pulling our coverage positive and which are dragging it negative?
- Is anything brewing that should make someone pick up the phone?
What's in the report
The dashboard is built to be read top down. The headline is a brand health score out of 100 with a rating and a one-line interpretation, followed by a metrics table covering volume, reach, net sentiment, engagement and ad value, each compared against the previous period.
Underneath, it delivers:
- A "what changed this period" callout: a handful of specific, numbers-backed observations, each pointing at a likely driver.
- A coverage volume trend with a reference line for your previous-period average, plus a share-of-voice breakdown when you name competitors.
- A sentiment view over time alongside ranked lists of the themes driving positive coverage and the themes driving negative coverage, each with a representative headline.
- A competitor comparison of volume, reach, sentiment and share of voice, with your brand highlighted.
- An audience and spread view: your top sources, your top journalists cleaned of generic bylines, and your coverage by country.
- An optional owned-social section showing how your own posts performed, what audiences said in the comments, and whether any journalists or high-reach accounts amplified you.
- A risk signals section that flags sentiment dips, high-reach negative stories and emerging negative themes as alert cards.
Every metric is benchmarked against the immediately preceding period of the same length, and the supporting stories and themes are cited back to the source coverage.
Who it's for
This is the standing report for PR and communications leaders who need a regular pulse on the brand, for in-house teams preparing updates for executives or the board, and for anyone who has to answer "how are we doing in the press" without spending half a day assembling the answer.
Why Truescope Analyst
The traditional version of this dashboard is a monthly slide pack: an analyst exports coverage, builds charts, eyeballs sentiment, hunts for the competitor numbers, and writes the commentary, all of which is stale the moment it is finished. A general AI chatbot cannot stand in for it either, because it has no live view of your coverage, no consistent sentiment scoring, no competitor data, and no way to show its working. Truescope Analyst reasons across your full media dataset, computes the health score on a transparent formula, benchmarks against the prior period, and grounds every theme and risk card in cited coverage. It runs in minutes, it is included in your subscription, and anyone on the team can rerun it, so the board update that used to take a day becomes a repeatable click.
Frequently asked questions
What goes into the brand health score?
The score blends your sentiment, your volume momentum and your reach momentum, and when you name competitors it also factors in your share of voice. It is normalised to a 0 to 100 scale and translated into a rating from critical through to healthy, with the previous period recomputed the same way so you see the change, not just the level.
What time windows can it cover?
You can analyse up to the last 13 months for coverage already in your Truescope inbox, or the last 90 days for global data not yet matched to your workspace. The trend interval adjusts automatically, from hourly for very short windows up to monthly for the longest, and each window is compared against the equivalent period immediately before it.
Can it include our own social media accounts?
Yes, optionally. If you turn it on, the dashboard pulls recent posts from your owned accounts, summarises the engagement and comment reaction, and flags any journalists or high-reach accounts that engaged. It deliberately does not claim that a post caused an earned coverage spike unless a journalist or outlet is actually shown quoting that post.
