Truescope Founders Named Top 100 Innovators

Sydney (October 9, 2025)

Truescope co-founders, John Croll and Michael Bade, have been recognised in The Australian Top 100 Innovators for 2025. 

The Australian’s Technology Editor Jared Lynch, creator of the Top 100 Innovators for 2025, writes “When Croll first began working in media monitoring, he was clipping stories out of printed newspapers. Now, the industry stalwart is positioning Truescope – which he co-founded in 2020 with technologist Michael Bade – as an AI-led challenger with more than 600 clients.” 

The list recognises the innovative spirit that reimagines what’s possible and continues to strive through setbacks, hurdles, and times when the world says no. This year’s list featured a special focus on AI, technology and software, the sector where Truescope operates, as Australian innovators in this space continue to push the needle forward and demonstrate imaginative and original new approaches to find solutions.

Lynch continues, “Its cloud platform ingests online, social, broadcast and print media, plus podcasts, then uses AI assistants to generate reports and track sentiment for its clients, which span business and government sectors.”

Truescope is focused on the new age of real time media monitoring and AI-driven media analysis. This acknowledgement exemplifies Truescope’s position at the forefront of a rapidly evolving industry. At a time when AI is transforming how organisations understand and respond to the media landscape, Truescope’s continuous innovation places it firmly among Australia’s most inventive technology companies.