The Monday-morning digest your comms team can read together to set the week's agenda. The Weekly Summary compares the last seven days with the week before, anchors the period around the story that defined it, and gives you an explicit posture for the days ahead.
What it does
Seven days is the sweet spot. It is long enough to show directional movement that a single day cannot, while staying close enough to coverage that individual stories still mean something. The Weekly Summary answers the question every team asks on Monday: what just happened, what changed against last week, and what should we be ready for. It does this by naming the story of the week as a narrative spine, then framing every comparison in concrete days rather than abstract periods.
The questions it answers
- What was the single most significant coverage event of the past week, and why did it define the period?
- How did our volume, audience, sentiment and engagement move compared with the week before?
- Which days spiked, and what specific stories drove them?
- Which themes are newly emerging, and which have receded since last week?
- Which journalists, outlets or social accounts started covering us this week?
- Where did sentiment shift internally, even if the overall number looks steady?
What's in the report
The summary opens with a week-over-week overview table covering volume, audience, net sentiment, sentiment intensity, engagement and ad value, each shown against last week with the change made explicit. Below it, the media split and premium-outlet share are benchmarked against the prior week.
You then get:
- Story of the week, the single most significant event of the seven days, given a paragraph of context and a short table of the items that built it. Where the choice is not obvious, the reasoning is explained.
- A daily coverage chart with last week's average drawn in as a reference line, plus a narrative for each spike day naming the actual event, not just the date.
- Coverage by query, a per-topic table sorted by volume, with significant movers flagged.
- A daily sentiment chart breaking each day into positive, negative, neutral and mixed, with the net line overlaid.
- Emerging and receding themes, two parallel tables marking what is new and what has gone.
- New journalists, sources and social accounts appearing in the top ranks for the first time this week.
- Sentiment movers, the topics, sources and journalists whose sentiment shifted most, so a stable headline number cannot hide a real internal change.
- A media-type comparison against last week.
If you share expected events for the coming week, a forward look is added. Every story and spike is cited back to the source coverage behind it.
Who it's for
The Weekly Summary is built for comms teams who meet weekly to plan. It suits a head of communications setting the Monday agenda, an account team briefing a client on the week's results, and an in-house team that needs one shared document everyone has read before the meeting starts.
Why Truescope Analyst
Pulling a weekly digest by hand means someone exporting a week of clippings, eyeballing which days were busy, guessing at what drove them, and assembling a deck under time pressure before the Monday meeting. The story of the week gets chosen on memory, and the week-over-week comparison is rarely more than a rough impression. A general AI tool cannot do it at all, because it has no access to your week of coverage and cannot compare it against the week before.
Analyst reads the full week and the prior week together, identifies the spike days from the actual daily trajectory, then retrieves the items that explain them so the attribution names a real event. It detects which themes are genuinely new and which have receded, and it surfaces the sentiment movers that a single headline number conceals. Every figure traces back to source coverage, the whole summary is produced in minutes, and it sits inside your Truescope subscription for the whole team to run.
Frequently asked questions
Which weeks does the summary compare?
It compares the last seven days with the seven days immediately before, so movement is always framed in concrete days. Analyst can draw on up to the last 13 months of coverage in your Truescope inbox, or the last 90 days of global data not already matched to your workspace, but the Weekly Summary focuses on the most recent fortnight to keep the comparison meaningful.
Can it tell us whether our key messages are landing?
If you supply the messaging pillars you are trying to land, the summary adds a short alignment note showing which pillars appeared in this week's top themes, which dropped, and which never appeared. Without them, theme analysis stays observational.
Is a one-week change enough to call a trend?
No. A seven-day window shows direction, not whether a movement will sustain. The Weekly Summary describes where things are heading and leaves it to the Monthly Report to confirm whether the movement held.
