This template is one of 70+ report templates that is available in Truescope Analyst, your AI media analyst teammate. Book a demo to use this template or to create your own reusable template.
Tracks each of your product or service lines as its own story in the media, because a product can be in trouble while the brand looks fine, or quietly winning while the brand barely notices.
What it does
This template analyses coverage scoped to specific product or service lines, separately from your overall brand. You name the products you care about, give their alternative spellings or model numbers, and tell us where each one sits in its lifecycle, from pre-launch through to end of life. Truescope Analyst then measures each product as its own entity: its individual footprint, how it is being received, and where that picture differs from the brand-level view. The discipline that makes this work is anchoring sentiment and themes to the product as a named thing, not to brand coverage where the product happens to get a mention. Lifecycle context is built in, so a fading mature product is read as normal rather than as a problem.
The questions it answers
- How much coverage is each product getting, and is that healthy for where it sits in its lifecycle?
- Is each product the actual subject of its coverage, or just a passing mention in brand stories?
- How are the reviews landing, and which outlets are driving the review wave?
- Is there a coherent cluster of problem or complaint coverage forming around any product?
- Is a product's coverage being defined by its features, or by its price and availability?
What's in the report
The report opens with a per-product scoreboard: volume, reach, per-product sentiment, intensity, each product's share of brand coverage, and its news-versus-social split, all read against its lifecycle stage so the numbers are interpreted, not just listed.
It then covers:
- A per-product trajectory, classifying each one as climbing, fading, steady, a single spike or absent, with lifecycle context.
- A subject-versus-passing-mention view, separating substantive coverage from articles where the product is barely named.
- Sentiment toward each product, with a risk table flagging anything crisis-forming, at risk or moving the wrong way.
- A full profile per product: an editorial assessment, source quality, channel and platform mix, the feature themes attached to it, the review wave with its highest-reach verdicts, any problem or complaint clusters named in plain language, pricing and availability framing, optional comparison coverage against named competitor products, the journalists covering it, what drove its spikes, and its signature stories.
Where you provide intended feature messaging, the report flags which features you want the product known for are actually showing up in coverage and which are not. Where you name competitor products, it shows how your product is framed against them in articles that mention both. Movement is benchmarked against the immediately preceding period, and every cluster, spike and signature story is cited back to the source coverage.
Who it's for
This is for product marketing and product PR teams who own how a specific line lands in the press, communications managers running a launch and watching the review wave in real time, and brand teams who need to spot a product-level problem before it becomes a brand-level one. It suits any portfolio where individual products live or die on their own coverage.
How to use this template
This template runs inside Truescope Analyst, the AI media analyst in the Truescope platform. Point it at your own coverage, set the window, and Analyst returns the full report with every claim cited to source. You can also save your own analysis as a reusable template and run it on a schedule. Book a demo and we will run this one on your coverage.
Why Truescope Analyst
Tracking products separately by hand is fiddly and error-prone: generic product names over-match, passing mentions inflate the numbers, review coverage gets mixed in with complaints, and pulling a fair per-product sentiment read across a portfolio is a research project in itself. A general AI tool cannot anchor sentiment to a product as a named entity, cannot tell a subject-of-article mention from a passing one, and cannot separate a review wave from a problem cluster, let alone cite any of it. Truescope Analyst reasons across your full media dataset, measures each product on its own terms, isolates reviews, problems and pricing coverage, and grounds every finding in cited stories. It runs in minutes, it is part of your subscription, and it can be rerun by anyone the moment a product's coverage shifts.
Frequently asked questions
How many products can I analyse, and how do I avoid false matches?
You can analyse between two and eight products at once. For names likely to over-match in coverage, such as a product called "Pro" or "Max", you supply the aliases and model numbers up front and flag the generic ones, so the volume figures reflect real product coverage rather than coincidental word matches.
Why does it ask for the lifecycle stage of each product?
Because the same volume means very different things at different stages. Sustained volume is success for a product in its launch window but expected to taper for one at end of life, and a decline that signals trouble for an in-market product is normal for a mature one. Telling us the stage lets the analysis interpret the coverage rather than just describe it.
What time range does it cover?
Up to the last 13 months for coverage already in your Truescope inbox, or the last 90 days for global data not yet matched to your workspace. The reporting interval adjusts to the window you choose, and each window is benchmarked against the equivalent period immediately before it.
