Competitor Deep Dive
Understand what one competitor is actually doing in market, not how they rank against the field. The Competitor Deep Dive is a full briefing document on a single rival: their coverage, their narrative, their spokespeople, their relationships, and their vulnerabilities.
What it does
Sometimes the question is not how the cohort stacks up. It is what this one competitor is doing, and how the world is receiving it. This template runs a comprehensive analysis on a single player, closer to the kind of analysis you would run on your own coverage than to a comparison table. It reads their entire media footprint over the period, attributes what drove their busiest moments, maps the narrative they occupy, and surfaces the journalists and executives shaping their story. The output is the strategic intelligence document you hand to a strategy team before a competitive move.
The questions it answers
- What is this competitor consistently being associated with, and how is that narrative shifting?
- What drove their busiest coverage moments, and which specific stories were behind each spike?
- Which executives and spokespeople carry their voice, and is any one person dominating or exposed?
- Which journalists and outlets are their key relationships, and do any of them also cover us?
- Where are they unexpectedly strong geographically, and which topics are they concentrated in or absent from?
What's in the report
The report opens with a headline summary and a KPI table comparing the competitor's current period against the prior one across volume, audience, sentiment, intensity, engagement, ad value, and premium placement share.
- A trajectory chart with spike attribution, naming the specific stories that drove each peak in coverage.
- A narrative posture section listing their dominant phrases, each tagged as new, recurring, growing, or fading, with a read on how their positioning is shifting.
- A named executives and spokespeople table flagging anyone whose coverage dominates the competitor's voice, anyone with notably negative sentiment, and anyone newly emerging.
- A sources and relationships view of their top outlets and journalists, plus any reporters who also cover your brand.
- Channel and geographic footprint, source quality breakdown, and topic footprint showing where they are concentrated and where they are absent.
- Their ten highest-reach signature stories, and a net assessment written as a strategy briefing on their trajectory, narrative, relationship strengths, and vulnerabilities.
Each period is benchmarked against the equal-length period before it, and every finding is cited back to source coverage.
Who it's for
Strategy, corporate affairs, and competitive intelligence teams who need a thorough read on one specific rival, whether ahead of a campaign, a pitch, a market entry, or a board discussion. It also suits comms leaders who want to understand a competitor's spokesperson strategy and journalist relationships in detail.
Why Truescope Analyst
A deep dive on one competitor traditionally means an analyst spending a day or more reading their coverage, building a spokesperson list, eyeballing the spikes, and guessing what caused them. It is slow, hard to repeat, and only as complete as the reading window allowed. A strategic intelligence firm can produce something richer, but at consultancy cost and on a multi-week timeline. General AI tools can summarise a single article you paste in, but they cannot see the competitor's full footprint, attribute a spike, or compare this period to the last. The Competitor Deep Dive reasons across your full media dataset, attributes every spike to specific stories, tags narrative shifts, surfaces exposed spokespeople, and cites every claim. It runs in minutes and is available to anyone on your subscription.
Frequently asked questions
Can I scope it to one named competitor including their subsidiaries and executives?
Yes. You point the deep dive at a single competitor, and you can include their subsidiaries, product lines, and key executive names so the coverage is complete. You can also name their known spokespeople so they always appear, and add your own brand to detect any coverage that co-mentions both of you.
What period does it cover, and does it show change over time?
It covers up to the last 13 months for coverage already in your Truescope inbox, or the last 90 days for global data not yet matched to your workspace. Each period is compared against the equal-length period before it, so you see whether the competitor is rising, falling, or stable, and which themes are new versus fading.
Does it tell me the competitor's strategy?
No. It describes their media position, not their private intent. Coverage shows how their actions are being received, not what they are planning internally. Unannounced deals and pre-public leadership changes stay invisible until they surface in the media.
