See what people are saying in the comments

The comments on a social post often tell a different story to the post itself. A neutral article can sit above a thread of angry replies, and until now the only way to know was to open the post and read them.‍

What's new:

If your service includes comment ingestion, three new changes let you see the reaction at a glance.

• Net sentiment on comments: Comment net sentiment now appears in the list view and the preview, so you can spot the posts where the reaction has turned negative without opening a single one.
• AI summary of comments: A short summary of the overall sentiment and the main themes in the public reaction, so you can understand a thread of hundreds of comments in a few seconds.
• Search the comments: A new Comment filter in quicksearch finds items where your keyword appears in the comments, not just in the post itself, useful for catching the issues people raise that the original post never mentions.

Not collecting comments yet? Contact your Client Success team today to find out more about comment ingestion.