Truescope appoints John Bissinella as Sales Director

The 20-year enterprise software and media intelligence executive joins Truescope ahead of its Australian market entry on 1 October.

Truescope has appointed John Bissinella as Sales Director, Australia. Bissinella brings 20 years of commercial and strategic leadership across enterprise software, media intelligence and AI. He has held senior roles at Isentia, Meltwater, Medianet, and has worked with many of Australia 's largest corporate, government and PR organisations on media intelligence and reputation strategy.

The appointment follows Truescope's announcement on 1 September that it will enter the Australian market on 1 October 2026, and the appointment of Brendan McGreevy as Managing Director, ANZ. Truescope's decision to launch locally followed conversations with more than 30 communications, PR and public affairs leaders across Australian government, corporate and agency teams, and many said they were open to a new provider doing something different.

John Croll, CEO and co-founder of Truescope, said Bissinella's experience across the market makes him well placed to advise clients.

"Australian clients told us they want the best technology and the best people behind it. John has worked inside most of the media monitoring businesses operating in this market, and alongside many of the country's leading comms teams. There are only a handful of people who understand what media intelligence clients need from every side of the table the way he does," Croll said.

Bissinella will lead sales across Australia, working with communications leaders to put next-generation media intelligence and AI tools to work and get clear, usable insight from their coverage.

John Bissinella, Sales Director, Australia, said the chance to work with the team was what drew him to Truescope.

"I've spent 20 years working with many of Australia's leading companies and communications professionals, and I've worked with and driven innovation at most of the media monitoring companies operating in Australia. That gives me a clear view of what clients need and what good looks like," Bissinella said.

"I'm thrilled that John Croll is re-entering the Australian industry he helped build, and to be back working under his and Brendan's leadership. I'm excited to work with media monitoring's most innovative thinkers, people who really understand the tools and the outcomes clients need."

Truescope is a media intelligence service that monitors broadcast, print, digital and social media, and turns that coverage into insights communications, PR and public affairs teams can use to make informed decisions.  In June 2026 the company launched Truescope AI, which runs two agents inside the platform rather than alongside it. Truescope Assistant answers questions about what happened in the coverage. Truescope Analyst explains what it means, with citations on every output.

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Key points

• John Bissinella joins Truescope as Sales Director, Australia.
• He brings 20 years in enterprise software, media intelligence and AI, including senior roles at Isentia, Meltwater, Medianet and Affinda.
• Truescope enters the Australian market on 1 October 2026 with a fully integrated AI media intelligence service.

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About Truescope

Truescope is an Australian-owned media intelligence service built by PR & comms professionals. Founded in Australia in 2019, Truescope monitors broadcast, print, digital and social media for government, corporate and agency clients across Australia, North America, Singapore, and New Zealand, and turns that coverage into analysis teams can take to their boards.

www.truescope.com

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Media contact

Axel Sukianto, VP Marketing, Truescope press@truescope.com

Phone: +61 424 828 115