"My first go-to every morning would be Truescope. I want to see if there's anything about NUS College or anything we need to react to. It's become my daily email companion. It's muscle memory."
At a Glance
Challenge: Without a dedicated media monitoring tool, the NUSC Comms team faced difficulty in consolidating coverage across multiple media platforms, resulting in blind spots in sentiment analysis and slower responses to emerging issues. Timely insights became harder to access, limiting the team’s ability to act with confidence during critical situations.
Solution: Truescope's automated daily reports, crisis alerts, and intuitive workspace gave the team relevant and real-time monitoring, empowering the team to act decisively, without the manual effort.
Impact: The comms team now delivers consistent media intelligence to leadership, monitors emerging narratives in real time, and is equipped to respond strategically to fast-moving situations.
The Company
NUS College (NUSC) is the honours college of the National University of Singapore and is also Singapore’s first honours college. NUSC focuses on seminar-style teaching and interdisciplinary learning. Fully integrated into the larger NUS ecosystem, NUSC students have access to more than 60 majors, minors, specialisations and other programmes, as well as facilities and opportunities across the University. The faculty is supported by a lean comms team responsible for managing the college's public profile, stakeholder communications, and media presence.
Pauline manages the branding and public relations for the college from day-to-day media monitoring to crisis communications and executive reporting.
The Challenge
No unified view, no dedicated tool
Before Truescope, NUS College's comms team had no dedicated media monitoring platform. Tracking coverage across NUS College required manual effort across disparate sources, making it nearly impossible to get a consistent, unified view of the College's media presence.
For a small team already managing a wide mandate tracking traditional and digital media, understanding public sentiment, managing stakeholder reporting, and standing ready for crisis situations the absence of a proper tool created real risk. Fast-moving coverage could go unnoticed, and there was no systematic way to demonstrate the volume or quality of media attention the College received.
The team needed a solution that could handle the breadth of their monitoring needs without adding operational overhead to an already stretched function.
“After-sales service is even more important than the pitch itself. At the point where they want to close the deal, everything is sugar and nice. But more importantly is the after-sales, where you are able to get the information fast and know that you are in good hands.” — Pauline Leong, Assistant Senior Manager, NUS College
The Solution
Automated intelligence, built for a lean team
NUS College chose Truescope not just for its features, but for the partnership it demonstrated from day one.
Day-to-day, the team relies on Truescope's automated daily reports, delivered at a scheduled time each morning, to stay on top of media mentions without manual searching. For time-sensitive situations, crisis alert reports can be configured to notify the team within hours or even minutes of emerging coverage.
A dedicated account manager has been central to the experience: responsive, proactive, and a trusted point of contact across the broader NUS network. The workspace itself, intuitive and easy to navigate meant the team could get value from the platform immediately, without a steep learning curve
The Impact
Confident, strategic communications
With Truescope, NUS College's comms team now has a reliable pulse on its media presence and the confidence to act on it. Daily automated reports mean leadership is always informed, and the team can surface insights and trends rather than just reacting to news as it breaks. The value shows up in moments that matter: as Pauline notes, there were times their Dean was quoted in the media without the team being informed but Truescope caught it. "That was a win for us," she says. "I could surface the article immediately and tell management: we picked this up from Truescope."
The platform has also shifted how the team operates internally. With structured reporting and real-time alerts in place, Pauline and her colleague can advise leadership proactively, track sentiment around key narratives, and demonstrate the strategic value of communications to the organisation.
See how you can get more signals and insights from your media intelligence platform
See how you can get more signals and insights from your media intelligence platform
