How Forvis Mazars Elevates Communications to a Strategic Function with Truescope

At a Glance

Challenge: Meltwater’s keyword limits and slow email-based support held back a lean comms team with growing strategic ambitions.

Solution: Truescope’s unlimited searches, self-serve dashboards and always-on chat support let the team monitor, report and respond independently.

Impact: The communications function now delivers real-time counsel to partners and uses share-of-voice data to provide value to leadership.

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The Company

Forvis Mazars is a global audit, tax, advisory and consulting firm operating across 100 countries with more than 40,000 professionals. In Singapore, the firm has close to 500 people and a lean marketing and communications team of four, led by Selina Ang, Associate Director for Marketing, Communications and Corporate Sustainability.

Selina’s team covers the full suite of marketing and communications activities, from digital marketing and events to public relations and crisis management. They also work closely with an external PR agency to extend their media relations capability.

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The Challenge

Keyword limits and slow support stalled strategic growth

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Before switching to Truescope, Forvis Mazars relied on Meltwater that placed strict limits on the number of keywords and searches the team could run. Every new keyword came at an additional cost, and changes could not be made independently. The team had to submit requests via email and wait for the provider’s account team to action them, creating delays at critical moments.

Under Selina’s leadership, the team had plans to expand the firm’s profile, increase mainstream media outreach and play a more strategic role in supporting the firm’s growth. But Meltwater could not keep up. “We were limited on the number of keywords we could search for, and every new keyword was an additional cost,” Selina explains. The restricted keyword model of Meltwater held the team back from monitoring the breadth of topics they needed to track, and the slow, email-based customer support model made it difficult to move quickly when it mattered most.

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“Truescope is easy to use and we can create our own dashboards and reports. We do not have to go back to anyone to get it done.” – Selina Ang, Associate Director, Marketing, Communications and Corporate Sustainability, Forvis Mazars Singapore

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The Solution

Unlimited searches, self-serve reporting, and instant support

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After evaluating several alternatives, Forvis Mazars chose Truescope for its unlimited keyword searches, user-friendly dashboard, and responsive local customer support.

The onboarding was seamless. The Truescope team set up keyword searches and delivered training quickly, and assisted new team members onboard to the Truescope platform. Selina adds “ new team members were able to pick up the platform without difficulty”.

Day to day, the communications team uses Truescope’s cloud-based SaaS platform to log in, check for the latest media mentions and build their own dashboards and reports, all without needing to go through a third party. For major events such as Singapore’s Budget 2026, the team rapidly set up campaign-specific monitoring and delivered weekly media updates directly to the firm’s partners.

Truescope’s support model has been a standout. Rather than relying on email tickets, the team communicates through a group chat with access to multiple Truescope support staff. “We are just a chat group away,” says Selina. “It feels like 24/7 support, so when we have an issue, someone can assist straight away.” The platform also allows the PR agency to access the Truescope system directly, removing the user seat restrictions they faced previously.

More recently, the team has begun exploring Truescope’s AI research tools, using it for “share of voice” reporting and competitor analysis to benchmark the firm’s media presence against industry peers.

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The Impact

From support function to strategic adviser

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Truescope has shifted how the communications team operates and how it is perceived within Forvis Mazars.

When a high-profile client engagement attracted media attention, the team was able to set up targeted monitoring within hours, keep partners informed with regular updates, and provide strategic counsel to the partners on when and how to respond publicly. This proactive, insight-led response has helped demonstrate the value the communications function brings to the firm’s client work.

The share of voice data from Truescope’s AI research tools is now giving the team a way to quantify their impact over time and build the case for continued investment in communications. “What we have been doing over the years has helped us expand our share of voice in the market,” Selina notes. “That is useful for us to justify to management the impact our team creates.” For a professional services firm where marketing has historically been seen as a support function, this has been significant.”

As Selina puts it: “By managing the monitoring internally and escalating insights to partners, we show how strategic we can be. We are able to look at what is happening externally and advise on how it could impact the firm. That is the value we bring as a team.”