Public Relations as Governance: C-Suite Clarity Through Actionable Reputational Intelligence
For decades, communications professionals have focused on its storytelling chops and core competencies in "packaging the message”.
In a post-truth world of data analytics, PR has the opportunity to elevate its role in providing decision making context. PR can recast its value proposition around governance of truth, led by strategy and data - mitigating risks before it alienates stakeholders and hits the balance sheet.
This sharing and networking session will explore how Directors, CXOs and those in the boardroom can utilise data to align communications, marketing and corporate strategy teams in decision making.
Don’t miss this opportunity to connect with senior leaders from both the public sector and enterprise, and exchange perspectives with peers navigating similar strategic challenges.
As the former Managing Director and Board Member at Ruder Finn Asia, David has advised giants like Prudential, HSBC, L'Oréal, and Tencent. Today, he helps CEOs and functional heads accelerate their strategic influence and navigate the rapidly evolving AI landscape.
As the CEO of the Singapore Institute of Directors, he is an experienced board leader and former naval officer who has led organisations through growth, governance, and M&A. He currently serves on multiple national boards and committees, contributing to initiatives across employment, skills, and sustainability.
As the Managing Director of Truescope Singapore, he leads the firm’s work in media intelligence, analytics and public communications for major public and private sector organisations. With experience across crisis management, strategic communications and data-driven insight, he also teaches communications measurement at NTU and serves on the council of the Institute of Public Relations Singapore, contributing actively to the development of the profession.
Julie Yeo is the Managing Director and Head of Corporate Communications for Southeast Asia and Wealth Management Asia Pacific at UBS. With over three decades of experience in the financial services industry, Julie is a seasoned expert in brand management, media relations, and strategic investments.
Prior to her current leadership role at UBS, she spent 14 years at DBS Bank, where she served as Vice President of Group Communications. Her extensive career has seen her navigate the complexities of international banking, helping to position UBS as a leading global wealth manager in the region.
Space is limited. Secure your spot to network with the industry’s best.
Date: 12 March 2026, Thursday
Time: 6PM onwards
Venue: Social Bar & Bistro | 9 Raffles Pl, #01-01 Republic Plaza, Singapore 048619
