By Cheril Lewis, VP of Media Insights
Truescope not only provides the latest technology for better media monitoring and analysis, but offers clients extended value through consultative PR measurement and insights. Our team of professional analysts help some of our clients turn the formerly linear path of a communications campaign into a circular cycle that allows for constant refinement.
The Problem: Does this sound familiar? You’ve just finished wrapping up a media campaign when your boss pokes his head in your office to tell you they need to know what the overall media coverage from the campaign was worth. And they need it NOW. What do you do?
Maybe you’ve been keeping a spreadsheet with all your coverage and that’s great! But what are you going to do with it? Are you okay with presenting raw data to your boss?
Do you know what your coverage was worth or what it means in relation to your campaign’s goals and objectives? And are you sure you have ALL the coverage?
The Pain: Even if you answered “yes” to the above questions, it’s going to take several hours to sift through that data for actionable insights that can help inform your next campaign, as well as provide meaningful results.
And while you’re doing that, who will be doing the rest of your work?
The Solution: At Truescope, we take the guesswork out of PR measurement and brand analysis. Our measurement team analyzes all your relevant media coverage and measures it in accordance with AMEC’s Barcelona Principles 3.0.
Understanding the nuances of speech is critical to any analysis effort. That’s why we use humans to analyze your media coverage. Our rigor also includes intercoder reliability, which means you get two sets of eyes reviewing your coverage. This is something a SaaS only service cannot do.
Truescope analysts provide a deep dive into your media coverage, specifically related to your objectives and goals. We can tell you how well you are meeting goals, whether there are issues that you need to be aware of going forward, how your clients feel about you, or even what message points are resonating with your audience… or not.
Solid measurement must have a framework that is followed and a methodology that is repeatable. With these elements established, you can:
1. Understand whether you’re making progress toward your objectives/goals
2. See the scope of the public’s awareness of your issues/campaigns/efforts
3. AND highlight your returns on time invested
At Truescope, our process is transparent and we let you see all the data used to create your report, which gives our clients greater confidence in our insights and inferences.
Our objective is to help you take your supervisor from “So what?” to “Oh yeah!” with the assistance of the Truescope media intelligence platform.
