Forever, public relations and professional communicators have attempted to strike a balance between accurate media monitoring results and a low number of missed stories or inaccurate results. This is directly a conundrum caused by the search strategies designed by the vendor you use for media intelligence, a problem Truescope has effectively solved.
If your media monitoring efforts are falling short of relevance expectations, it may be a time to better understand the value of Truescope’s search strategists. In this post, we dive into the "Three C's" of search optimization that we employ to help supercharge our clients’ media monitoring results: Context, Communication and Collaboration.
Context
Gone are the days of relying solely on keywords. The search strategy team at Truescope are not here to simply set up keywords and leave you drowning in a sea of irrelevant information. Instead, we love context! By telling us more about the specific ideas, circumstances and concepts you are looking for, we can expertly craft search strings that will surface the exact needle in the haystack you're looking for. In fact, our process starts by asking, “What stories and articles do you want to see in your Truescope Inbox and reports?” Knowing what you want lets us structure searches with the target in mind.
Communication
Client success teams aren’t mind readers, and we don't expect you to be either. That's why we encourage open lines of communication with all clients. Your media monitoring vendor should encourage communication so your search strategy is evergreen.
For example, do you have a game-changing event on the horizon? A groundbreaking press release or a hot new product launch? Our client success team, working with the search strategy team will tailor your search to capture those crucial mentions in real-time. And, if we come across something we think might be noteworthy during our media exploration, we won't hesitate to reach out and discuss amendments to your searches. All this support is included with your Truescope subscription, and it is a key element to look for in any vendor.
Collaboration
Successful media monitoring isn't a one-person show; it's an all-star ensemble! At Truescope, our dedicated team of experts work together to fine-tune your search strategy. Our researchers, search strategists, and client success members will dig deep to uncover hidden gems of context and keywords that will amplify your search accuracy. Our quality control team works to conquer any Closed Captioning or voice-to-text translation hurdles, effectively capturing every mention you want. This internal team collaboration is what allows our next-generation technology to deliver truly amazing results, both in reports and on your insights dashboard.
Crafting a search strategy is an art form, and we've certainly honed our craft. At Truescope, we thrive on delivering precision media monitoring results. By using the "Three C's' ' and our unique expertise, we'll boost your relevance, eliminate the noise, and help you see your world a whole lot clearer.
If you’re not seeing high quality results that reflect the Three C’s of media intelligence, ask your current vendor why. Or, if you would like to see how we would manage your account, contact us today. There’s a reason we’ve become the media intelligence service clients love to use.
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