Moomoo in the Spotlight - Deep Dive: Social Listening Analysis

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‍Moomoo Unplugged: Decoding Engagement & Performance Trends

In the evolving landscape of digital trading platforms, understanding how users perceive and engage with key players is essential. Moomoo has emerged as a notable platform in Singapore’s financial industry, competing for user trust and market share. This social listening study explores how Moomoo is discussed online, uncovering key conversations, sentiment trends, and engagement patterns that shape its reputation and industry positioning.

To identify public sentiment and key findings about Moomoo Singapore, Truescope analysed online news articles and social media conversations in Singapore from Jul 24, 2024 - Jan 24, 2025.

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Executive Summary

Data conveyed that from Jul 24, 2024 to Jan 24, 2025, Moomoo Singapore received 726 Mentions and 17,961 Social Engagements across online news sites and social media channels.

The online investment and trading platform was well-covered on Online news sites, accounting for 62.4% of the mentions, followed by HardwareZone Forum (23.0%), and Facebook (6.1%).

Discussions mainly revolved around Partnerships and Tie-Ups (32.4%), Cryptocurreny Investing (22.5%), Retail Trading Platform (20.2%), Entertainment in Investment (12.7%), and Innovative Features (12.1%).

Sentiments around the platform was mainly positive (56.3%) across online news and social media platforms.

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Mentions

Highlights:

Moomoo Singapore was mentioned 726 times from Jul 24, 2024 - Jan 24, 2025.

Chatter spiked on Aug 22 with 32 mentions after some asserted that trading was a form of gambling, while others argued that it was merely a brokerage app for stocks trade.

The peak on Oct 16 saw 35 mentions, driven by online coverage on the new feature designed to deliver personalised investment solutions catered to clients' risk appetite and investment preferences. It was also announced that Futu and Moomoo Singapore tied-up with BlackRock to offer Target Allocation ETF Model Portfolios powered by BlackRock.

Meanwhile, the hike on Dec 9 (26 mentions) could be attributed to reports on the Inaugural Global Paper Trading Challenge powered by Nasdaq. It was reported that the event attracted over

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Engagements

Highlights:

Moomoo Singapore received 17,961 Social Engagement from Jul 24, 2024 - Jan 24, 2025.

The spike on Jul 25 (1,097 Social Engagement) was driven by online news about the app being voted in Malaysia as the favourite up-and-coming digital investment platform.

The peak on Oct 16 (1,534 Social Engagement) was due to the launch of the robo-advisory service as well as the collaboration with BlackRock.

Meanwhile, the spike on Dec 4 (1,534 Social Engagement.) was due to coverage regarding the survey conducted by Moomoo in Singapore and Futubull in Hong Kong, which found that high-net-worth investors are seeking integrated wealth management solutions. Also contributing to this spike was a reaction video on IG about Moomoo Money Master with the hashtags #MooveSmart and #moomoosingapore.

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Media Types Breakdown

Highlights:

Moomoo Singapore was prominently discussed in online news channels (62.4%), HardwareZone Forum (23.0%), and Facebook (6.1%).

TheFinance.sg was the online news source with the highest distribution, with 38 mentions.

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Coverage by Country

Highlights:

Across global setting, Moomoo Singapore was discussed prominently in Singapore with 194 mentions, followed by Malaysia (82 mentions), and United States (37 mentions).

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Sentiments

Highlights:

Moomoo Singapore received the highest Volume of Positive mentions on Oct 16, with 35 mentions.

Moomoo Singapore garnered the most Volume of Negative mentions on Aug 6, Nov 29, and Dec 5, with 3 mentions each. The negative mentions can be attributed to Futu’s suspension of night trading of US stocks, difficulties in understanding Moomoo Money Master episode 2, and Robinhood’s Asian expansion.

Moomoo Singapore received a total of 416 Positive Mentions.

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Competitor Analysis

Highlights:

• Among the investment and trading platforms, Tiger Brokers (62.2%) dominated the discussions, driven by news of being named number one in WealthTech on Fortune's Asia Fintech Innovators of 2024 List.
• Meanwhile, Interactive Brokers (9.7%) came in 3rd SOV-wise, behind Moomoo Singapore. Its mentions were driven by news of partnership with Unitop Technology Group Limited (UTGL).
• This was followed by Phillip Securities (6.3%), placing 4th in the SOV ranking. Its buzz was steered by senior research analyst Glenn Thum’s statement about Trust Bank’s market share.

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Competitor Analysis

Highlights:

• Tiger Brokers saw mostly positive mentions, driven by posts on hosting The Everyday Investor event with SGX. However, some criticised its excessive ads.
• Interactive Brokers received neutral sentiment, mainly from news mentions. It was praised as one of Singapore’s safest trading platforms but criticised for its complex user interface.
• Phillip Securities gained positive mentions from news on lower target prices for SIA but faced backlash for PhillipCapital’s “overweight” rating on construction, building materials, and worker accommodations.

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• In terms of Volume, Tiger Brokers (4,540 Mentions) received the most mentions, followed distantly by Moomoo Singapore (726 Mentions), Interactive Brokers (707), and Phillip Securities (459 Mentions). The spikes from 1-28 Oct can be attributed to Tiger Brokers launching an access to SGX.

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• Behind Moomoo Singapore (17,961), brands that led the Social Engagement included Webull (8,819: Driven by Webull Australia's commendation Finder's Share Trading Platform Awards 2024), Phillip Securities (6,396: Driven by head of research at Phillip Securities Japan’s statement about AI boosting electrical equipment manufacturing company, Fujikura’s stocks), and Tiger Brokers (5,729: Driven by Tiger Brokers' Yang Xu sharing his insights on Bitcoin ETFs)
• The highest spike in Social Engagement (2,052) can be attributed to FSMOne, driven by news of iFast Financial favouring DBS for its strongest earning potential for continued shareholder rewards.

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Sentiment Analysis

Highlights:

• Truescope generated an automated sentiments chart that categorised content as positive, negative, neutral, or mixed.
• The word cloud chart with sentiments also allowed for a comprehensive overview of the general sentiment towards the brand or topic.
• Moomoo Singapore received mostly positive sentiments (57.3%). This was followed by 28.9% Neutral sentiments, 11.6% Mixed sentiments, and 2.2% Negative sentiments.

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Theme Analysis

Highlights:

Truescope analysts dove into the articles with highest engagements to identify the top themes surrounding Moomoo Singapore. Truescope then generated a breakdown of the themes based on their respective Volumes.

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Worksmart Asia | Yahoo Singapore | The Business Times | MustShareNews

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Top Organisations

The top organisation mentioned was Moomoo, with 255 mentions. This was followed by Nasdaq (138 mentions) and Moomoo Singapore (73 Mentions).

It can be noted that Moomoo’s Inaugural Global Paper Trading Challenge was powered by Nasdaq’s TotalView® data. The two also joined hands for the US Options Paper Trading Challenge.

Moomoo Singapore’s ETF Robo-Advisory Service and collaboration with BlackRock was well-covered by the media.

On the other hand, Moomoo’s parent company, Futu, released their 2024 Q3 earning result, with US$442.3 million in total revenues and a 29.6 % YoY increase.

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Top Personalities

Highlights:

The top personality mentioned was Moomoo Singapore’s CEO Gavin Chia, with 45 mentions.

Other key personalities in the list included Aarti Angara (BlackRock's APAC Head of Global Product Solutions), Ivan Mok (CEO of MooMoo Malaysia), Justin Zacks (Vice President of Strategy and Spokesperson of Moomoo North America), George Soros (Soros Fund Management), Neil McDonald (CEO of Moomoo US), Isaac Lim (Chief Market Strategist of Moomoo Singapore), Brandon Tepper (Senior Vice President and Global Head of Data at Nasdaq), and Ben Charoenwong (Associate Professor of Finance at INSEAD).

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Top Media Items

Highlights:

The post with the highest engagement was from MustShareNews Instagram (1,278 likes and 3 comments) about the Moomoo Money Master winner, Cheryl Lim.

Other top media posts were from Singapore-based content creator and photojournalist Tan Geng Hui, covering different aspects of Moomoo such as their partnerships, awards, trade events, and surveys.

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