Effective crisis management can avert costly and long lasting brand damage. It can make all the difference to how people view your brand as well as have a knock-on effect on your reputation and issues management strategies. Controlling the narrative in times of crisis is therefore crucial. But in order to control the narrative, you have to make fast and smart decisions. You don’t have time to wait for updates or worry about collating data. You need the ability to act now with complete confidence, and you have zero time to second guess yourself or your data. Having instant access to correct, relevant, and up to date information in Truescope is the key.
When protecting your organization’s reputation or managing an issue, you need to understand media sentiment quickly and accurately. Truescope provides story and entity sentiment scores that assess positive, negative, and mixed elements to help you interpret tone correctly and see your world more clearly.
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