Isentia alternative for Australian teams
The Australian-owned alternative to Isentia
You shouldn't have to chase your monitoring provider for missed coverage. Truescope monitors your brand, your competitors and your industry across Australian print, broadcast, online and social media, in one platform, in real time. Then Truescope AI tells you what each story means.
Spot every story the moment it breaks, with intuitive search and spike alerts
Search as much as you want, whenever you want, with no caps or restrictions
Flexible terms, with no multi-year contracts or auto-renewal
See Truescope on your own coverage
A walkthrough built around your brand, your competitors and the Australian sources you care about.
Truescope and Isentia, side by side
Isentia has been around since 1982 and its insights are high quality, for the stories it picks up. Truescope gives you that depth on a platform built for AI from day one, without the coverage you have to chase.
Isentia details are taken from Isentia's public website, product pages and G2 reviews as at September 2026. Read the full Isentia vs Truescope comparison
All the coverage that matters, as it happens
Print, online, TV, radio, podcasts and social media, monitored in real time and filtered down to the coverage that's relevant to you, in one feed.
Every item is scored for relevance, prominence and sentiment as it arrives, and broadcast can appear within minutes of airing. Before you sign, we check that the sources you rely on are covered, and we can add sources on request.
Content agreements with News Corp Australia, Nine, Australian Community Media and Copyright Agency mean your monitoring covers the mastheads that matter, on the right terms.
Built in Australia, for Australian communications teams
Australia's media monitoring market is now largely foreign-owned, Isentia included. Truescope is the exception: 100% Australian-owned, with your data hosted locally.
100% Australian-owned
Founded and headquartered in Sydney. Our founders built one of Australia's first media monitoring platforms.
All data hosted in Australia
Your searches, coverage and reports are stored onshore, in Amazon Web Services' Sydney region.
Licensed Australian news
Content agreements with News Corp Australia, Nine, Australian Community Media and Copyright Agency.
“Truescope helped a2 Milk Company manage an evolving global issue, with Truescope Analyst generating the stakeholder sentiment reports the Board and Executive needed as media syndication drove the story across international borders.
Understanding the narrative allowed a2 Milk Company to respond with clarity, speed and credibility, protecting trust when scrutiny was at its highest.”
Rick Willis, Director, network four (for a2 Milk Company)
Monitoring that tells you what it means
Truescope doesn't just collect coverage. It codes every item against your own framework, answers your questions about it, and puts the results wherever your team works.
New
Enrichment Agent: your analysis framework, applied to every story
Describe what matters to you in plain language. Truescope suggests the scores, tags and summaries, you approve them, and every matching item is coded automatically as it arrives.
Score coverage for relevance and impact, tag it against your key messages, reputation drivers or risk levels, and write summaries to your own brief
A relevance check runs first and filters out off-topic coverage, with the reason recorded
Results become filters in the Inbox, dimensions on dashboards and fields in reports and alerts
Truescope AI: answers, not just articles
Truescope Analyst runs deep media analysis in minutes, drawing on your coverage and your organisation's own enrichments
Truescope Assistant summarises coverage the moment it's published
More than 70 ready-made analysis templates for briefings and reports
API and MCP: Truescope data wherever you work
Pull coverage and analysis into your own systems with the Truescope API
Connect AI assistants that support MCP to your Truescope workspace
Feed BI dashboards and internal tools without exporting spreadsheets
Moving from Isentia, without the hassle
Your dedicated account manager does the heavy lifting, so your team keeps working while we set up.
Show us what you track
Share the searches you run today, the sources you rely on and the reports your leadership reads. We check your source coverage before you sign.
We set it up for you
Your account manager, with PR and comms experience, builds your searches, dashboards and reports, then trains your team.
See the difference first
Compare Truescope with your current coverage, on your own searches, before you commit.